AppEvolution

The future of grocery delivery begins with ownership.

2 Mins read

Ever notice that you never receive the original store receipt with your Instacart order? This isn’t a fluke, it’s a strategic move by Instacart to keep you from seeing the hidden markup on your grocery items. One of the first messages that Instacart sends to its new shoppers is a text with instructions to NOT give the store receipt to customers when delivering their groceries.

Instacart makes a large percentage of their profit by marking up the price of groceries purchased in their app, compared to the in-store prices. This is not the decision of the grocery store, but a hidden markup imposed by Instacart. These markups vary by store, product, and a number of other variables — and can be as high as 50% more than in-store prices for certain items.

Once we discovered this total lack of transparency, we knew we needed to do something about it. So, we’re going to break it down even further for you, comparing the Instacart Costco order above to how that order could have broken down if it was ordered with a Personal Shopper on Dumpling.

While we’re on the topic of transparency, it’s important to note that transparency around WHERE Your money is going, is just as important! So, let’s break that down too. While we’re on the topic of transparency, it’s important to note that transparency around WHERE Your money is going, is just as important! So, let’s break that down too. k that down too..

That’s because in spite of its iffy earnings reports over the last five years, Synergy Research reported that IBM had 7 percent of the cloud infrastructure market in its most recent report, which it defines as Infrastructure.

Enter CSS grid: which lets you place an item exactly where you want it, both vertically and horizontally. Sounds simple, but the reality is that it unlocks a level of expressive freedom and control that previously only print could give us. 

Still, IE usage probably isn’t significant enough to fully explain the lack of grid adoption. So, consider that the stats cited above focus on page views, not pages. That means that it’s the lack of adoption of grid by major websites that more likely explains grid’s seemingly poor performance to date.

Let’s take a closer look at what these missing receipts are hiding and how much Instacart’s hidden mark-ups can actually cost you. Check out this example from Costco and notice the 21% grocery markup!

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